millennials

Sarah Mueller

The Florida legislature has a new caucus: lawmakers under 41 years old. 

Hurdles Remain for Millennials Entering State Politics

Jan 20, 2017
Rep. Amber Mariano, R-Pasco, is the youngest member of the Florida legislature. She's 21.
Mariano campaign

  From March 7 to May 5, proposals on a host of issues like college affordability and healthcare access will be debated among Florida lawmakers in the annual legislative session. But who are the lawmakers making the decisions to shape Florida’s future? More specifically, are millennials, or people the U.S. Census defines as born between 1982 and 2000, proportionately represented in the Florida legislature?

The data suggests: Not really.

The New Boom: NPR's Millennials Series

Sep 29, 2014

The New Boom: NPR's Millennials Series

By 2030, the generation known as Millennials -- people who are now between the ages of 18 and 33 -- will outnumber Baby Boomers. Currently there are just as many Millennials as Boomers, and they're making some huge changes in our economy, communication tools, culture and politics.

Carmichael before crowd
Ricky Carmichael via VISIT FLORIDA

State officials say Florida tourism numbers are expected to set a new record for the fourth consecutive year. But to keep that kind of momentum amidst an aging population, tourism marketers are looking for innovative ways to reach millennials and international travelers.

VISIT FLORIDA CEO Will Seccombe says one attempt is a new partnership with a world-famous motocross star, Florida native Ricky Carmichael. Florida will appear as a landscape in Carmichael’s "Motocross Matchup" bike-racing video game.

Ultimate Pool Party Screen Shot
The CW

The state of Florida’s official marketing corporation, VISIT FLORIDA, says it’s getting better at reaching people in the millennial generation. For the second year in a row, VISIT FLORIDA sponsored a live popular music event in Miami.

The iHeartRADIO Ultimate Pool Party was in June. It was  a who’s-who of today’s hottest music acts and was broadcast on The CW, a network with a lineup including “Vampire Diaries” and “America’s Next Top Model.” And Florida wants the attention of their audience.