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Campaign Relaunched to Recruit Retirees for Relocation

Tom Flanigan

An effort to make Tallahassee a retiree destination is back on track. The newly re-launched Choose Tallahassee campaign relies heavily on word-of-mouth driven by social media.

During the campaign roll-out, Choose Tallahassee CEO Gregg Patterson stressed the area has lots of things to attract so-called “golden-agers.”

“You got sporting events, culture, the arts, I’m into outdoors and we’ve got the best green ways and parks.”

But one thing missing in recent years has been a marketing campaign to lure more retired boomers to Florida’s Capital City. That has now changed with a multi-faceted plan from the local firm of BowStern.

“We’re unique. We’re not a governmental entity, we’re not The Chamber. We’re a group of entities that have come together to build this marketing plan to attract boomers to come to Tallahassee,” Patterson emphasized, adding more than two-thirds of the group’s marketing money is coming from the local private sector.

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Tom Flanigan has been with WFSU News since 2006, focusing on covering local personalities, issues, and organizations. He began his broadcast career more than 30 years before that and covered news for several radio stations in Florida, Texas, and his home state of Maryland.

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