It's been a big year for the North-Florida-based medical marijuana company, Trulieve. Earlier this month, it became the nation's largest cannabis operator. Now, it's opened its 100th Florida store—and went back its roots for the occasion. WFSU spoke with Trulieve CEO Kim Rivers about navigating a still-growing industry amid a pandemic.
Trulieve, the state’s largest medical marijuana operator, is now the nation’s biggest cannabis retailer, after closing on a $2.1 billion deal to acquire former competitor Harvest Health & Recreation Inc. The transaction marks a major development in Florida, where Harvest held one of 22 licenses to cultivate, process and sell medical marijuana to a growing patient population.