Rebuilding Florida’s brand won’t be easy in the wake of Hurricane Irma.
But the job is crucial to recovery in a state where tourism generates 80 billion dollars a year and employs 1.2 million workers.
WFSU’s Jim Ash discussed the challenge with industry consultant and Thinkspot, Inc. president Dale A. Brill.
Brill dealt with the aftermath of successive hurricanes in the mid 2000s as Visit Florida chief marketing officer, and served as head of the Office of Tourism, Trade and Economic Development under Governor Charlie Crist.
