Visit Florida

Florida’s tourism-marketing agency has paused advertising as it crafts a campaign to offset the negative images of washed-out communities and damaged bridges.

Tourism in Florida during the first half of 2022 was up 20 percent from the same period last year and was higher than during the first six months of 2019, the last full year of travel before the pandemic.

Florida attracted a record number of tourists during the first three months of 2022, surpassing totals from similar quarters before the COVID-19 pandemic rocked the hospitality and leisure industry.

Florida attracted 31.7 million visitors in the second quarter of this year, as the state continued to expand tourism-marketing efforts and COVID-19 vaccinations became readily available.

Visit Tallahassee gives locals an incentive to explore their own hometown area and share those delights with visiting friends and relatives.

Florida’s tourism-marketing agency is planning international trips as leaders work to offset the effects of the coronavirus pandemic on the travel industry.

While leaders push back against a federal recommendation to close bars and halt indoor restaurant dining, Florida’s tourism-marketing agency is looking west as the industry continues trying to rebound during the COVID-19 pandemic.

Visit Florida forecasts big trouble for the global tourism industry. The group wants the sunshine state to get ahead of that, and local tourism agencies are catering to those itching to travel.

Visit Florida is expanding its marketing efforts after the coronavirus severely impacted the state’s tourism industry. The agency is hoping to convince tourists within driving distance of Florida to vacation in the Sunshine State.

Gov. Ron DeSantis is backing Visit Florida's decision to encourage in-state tourism. The agency is hoping its new marketing campaign will boost local economies hit hard by the coronavirus.