Tourism is still Florida’s number one industry with places like Disney World a crowd favorite. But Visit Florida CEO Will Seacombe says some other spots are attracting more attention these days:
“We’re doing a much better job of promoting a lot of 'off the beaten track’ opportunities to explore the original Florida. And a lot of that, in a large part this year, is due to the platform Of Viva Florida, and the 500 year anniversary of when Juan Ponce de Leon first landed", he said.
Florida is on track for a third consecutive record year for visitors. In the first six months of 2013, nearly fifty million tourists came to the state – the largest six-month period the tourism industry has ever had.
The state gets most of its income through a sales tax, and visitors brought in more than $33 billion in the first half of the year.
