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Donated Campaign Urges Students To Be Safe Super Heroes

One of the visual components of the campaign.
Sachs Media Group
One of the visual components of the campaign.

A Tallahassee communications firm has provided the Leon County School District with a fun, multi-platform motivation for back-at-school kids to get serious about virus-foiling behaviors.

Many, if not most, young people dream of being superheroes. Now a Tallahassee marketing firm is using that fact to convince more students to adopt safe behaviors in school.
Sachs Media Group President Michele Ubben said the project began innocently enough.

"I was asked to serve on the Reopen Schools Task Force for Leon County," she explained.

And one big question was how to get those kids who physically return to school to wear masks, stay socially distant and adopt other safe behaviors? Ubben said that's when her marketing instincts kicked in.

"The schools would really benefit from a positively focused campaign that's age appropriate to teach kids the right behaviors and give them the 'why.'"

Which led to the creation of a multi-media blitz asking the kids to become superheroes by following safe practices to prevent spreading the virus. Ubben said it's being donated without charge to the Leon School District and may go well beyond that.

"We have been in touch with the Florida Associaton of District School Superintendents and have offered it up through their auspices to all the school districts in the state."

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Tom Flanigan has been with WFSU News since 2006, focusing on covering local personalities, issues, and organizations. He began his broadcast career more than 30 years before that and covered news for several radio stations in Florida, Texas, and his home state of Maryland.

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