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Tourism Agency Extends Deal With British Football Club

Craven Cottage, the stadium Fulham Football Club calls home.
Sunshine Matters website
Visit Florida

Florida’s tourism agency is inking an extension on its deal with the Fulham Football club in England.

Soccer, or rather, football fans in the UK will continue seeing Visit Florida on Fulham jerseys.  The team based in a London suburb will also have the logo painted on the roof of its stadium—so travelers flying to and from Heathrow airport can see it from the sky.  

The deal will cost Visit Florida $1.25 million.  The UK is Florida’s largest international draw, with more than 1.5 million visitors last year alone.  The Fulham deal comes on the heels of British health officials issuing Zika related travel advisories. 

Nick Evans came to Tallahassee to pursue a masters in communications at Florida State University. He graduated in 2014, but not before picking up an internship at WFSU. While he worked on his degree Nick moved from intern, to part-timer, to full-time reporter. Before moving to Tallahassee, Nick lived in and around the San Francisco Bay Area for 15 years. He listens to far too many podcasts and is a die-hard 49ers football fan. When Nick’s not at work he likes to cook, play music and read.