Tourism Agency Extends Deal With British Football Club
Florida’s tourism agency is inking an extension on its deal with the Fulham Football club in England.
Soccer, or rather, football fans in the UK will continue seeing Visit Florida on Fulham jerseys. The team based in a London suburb will also have the logo painted on the roof of its stadium—so travelers flying to and from Heathrow airport can see it from the sky.
The deal will cost Visit Florida $1.25 million. The UK is Florida’s largest international draw, with more than 1.5 million visitors last year alone. The Fulham deal comes on the heels of British health officials issuing Zika related travel advisories.