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Unbothered

Pumpkin Spice Latte: natural popularity or manufactured love?

Published September 11, 2025 at 1:03 PM EDT

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Its been over 20 year since Starbucks first released the infamous Pumpkin Spice Latte, and the flavored caffeinated beverage has skyrocketed to popularity and has seemingly cemented itself as a fall staple. But how did this drink get bound so heavily to the autumn season? And will any other companies be able to follow suit?

Unbothered