Cracker Barrel recently announced a redesigned logo and branding, which caused a cascading effect of public outcry and online backlash. The controversy culminated in Cracker Barrel backtracking and returning to their original brand and logo.
Prior to this reversal, we sat down with Professor Anosh Gill, the graphic design division director at Florida A&M University, to learn more about what goes into a corporate redesign and what Cracker Barrel did wrong.