The iconic Pepsi Challenge is back, now featuring Pepsi Zero Sugar—and it’s arrived in Panama City!

It’s true - Pepsi® Zero Sugar tastes better and is more refreshing than Coke Zero Sugar based on a nationally conducted taste test. The Pepsi Challenge has been traveling across the country, and so far, 100% of markets have preferred the taste of Pepsi Zero Sugar. Now, Panama City has the chance to step up, take the challenge, and let their taste decide!

WHAT:

Celebrating its 50th anniversary, the Pepsi Challenge is back, showcasing the refreshing and better-tasting Pepsi Zero Sugar. This multi-market tour, lasting through October, invites everyone to see if they prefer Pepsi Zero Sugar over its zero-sugar rival.

WHERE & WHEN:

Frank Brown Park for the Gulf Coast Jam at 16200 Panama City Beach Pkwy

• Tickets required
• May 29 – June 1
• 2 – 11 p.m. ET

HOW IT WORKS:
• Blind Taste Test: Participants are presented with two unmarked cups containing Pepsi Zero Sugar and Coke Zero Sugar.
• Taste and Decide: Participants sample both cups, taking their time to decide which they prefer.
• Make Your Choice: Participants select their favorite cola, triggering unique celebratory moments for those with great taste.
• Score Pepsi: Pepsi will reward all participants with free Pepsi Zero Sugar, because even those with questionable taste deserve a second chance.