New Orleans rapper Lil Wayne will represent Florida State football player Reggie Northrup as he pursues a career in the NFL. Northrup inked a marketing deal with Young Money Sports.
Dwayne Michael Carter, aka Lil Wayne, aka Lil Weezy and self-proclaimed best rapper alive is branching out. He’s launched Young Money sports, and the rapper is embarking on this new venture with Florida State inside linebacker Reggie Northrup. After an impressive 2014 season, Northrup suffered an ACL tear and had trouble returning to form in 2015. But Young Money won’t be representing Northrup as a sports agent—the agreement is for marketing and branding deals. With league watchers projecting Northrup as a late round pick at best, Lil Wayne may have his work cut out for him.