State News
3:59 pm
Tue April 15, 2014

'Fresh From Florida' Produce Enjoys Warm Reception In South Korea

Florida grapefruit
Florida grapefruit
Credit Jeff Kovacs via Flickr

Even as Florida’s orange crops continue shrinking amidst a worldwide greening disease outbreak, the state agriculture department is celebrating new export opportunities for citrus. More than 100 South Korean Outback Steakhouse restaurants plan to offer a grapefruit cocktail called “Fresh from Florida.”

Florida Agriculture Commissioner Adam Putnam announced the grapefruit trade partnership in a press release Tuesday. He says Florida’s grapefruit exports to South Korea have increased more than 400 percent over the past five years. Those exports earned Florida growers almost a $100 million last year alone.

Putnam says Florida citrus is sold in several Asian grocery stores and restaurants already and that South Korea is the fastest-growing single market for Florida agricultural exports.