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Shankar Vedantam

Shankar Vedantam is the host and creator of Hidden Brain. The Hidden Brain podcast receives more than three million downloads per week. The Hidden Brain radio show is distributed by NPR and featured on nearly 400 public radio stations around the United States.

Vedantam was NPR's social science correspondent between 2011 and 2020, and spent 10 years as a reporter at The Washington Post. From 2007 to 2009, he was also a columnist, and wrote the Department of Human Behavior column for the Post.

Vedantam and Hidden Brain have been recognized with the Edward R Murrow Award, and honors from the American Association for the Advancement of Science, the Society for Personality and Social Psychology, the International Society of Political Psychology, the Society of Professional Journalists, the National Association of Black Journalists, the Austen Riggs Center, the American Psychoanalytic Association, the Webby Awards, the Pennsylvania Associated Press Managing Editors, the South Asian Journalists Association, the Asian American Journalists Association, the Pennsylvania Newspaper Association, the American Public Health Association, the Templeton-Cambridge Fellowship on Science and Religion, and the Rosalynn Carter Mental Health Journalism Fellowship.

In 2009-2010, Vedantam served as a fellow at the Nieman Foundation for Journalism at Harvard University.

Vedantam is the author of the non-fiction book, The Hidden Brain: How our Unconscious Minds Elect Presidents, Control Markets, Wage Wars and Save Our Lives. The book, published in 2010, described how unconscious biases influence people. He is also co-author, with Bill Mesler, of the 2021 book Useful Delusions: The Power and Paradox of the Self-Deceiving Brain.

  • As a society, we talk about sex more openly today than ever before. But so much still goes unsaid. This week on the Hidden Brain radio show, complicated stories of intimacy and attraction.
  • Physicians believe placebos work only if patients think they're getting medicine. In other words, doctors have to deceive patients. But there might be a way to get placebos to work without deception.
  • Placebos belong in clinical trials, not in the doctor's office. At least, that's been the conventional wisdom for decades. This week, we ask whether placebos have more to offer than we've realized, and what they might teach us about healing. For research related to this episode, please visit: https://n.pr/2B9v2B0
  • How many ads have you encountered today? On this week's radio show, we discuss the insidiousness of advertising in American media.
  • If you've ever flown in economy class on a plane, you probably had to walk through the first class cabin to get to your seat. Maybe you noticed the extra leg room. The freshly-poured champagne. Maybe you were annoyed, or envious. Social psychologist Keith Payne says we tend to compare ourselves with those who have more than us, but rarely with those who have less. This week, we explore the psychology of income inequality, and how perceptions of our own wealth shape our lives.
  • Chaos is a part of all of our lives. Sometimes we try to control it. And other times, we just have to live with it. On this week's Hidden Brain, we bring you two of our favorite stories about coping with chaos. They come from our 2016 episodes "Panic in the Streets" and "Embrace the Chaos."
  • In December 1988, two pairs of twin boys were born in Colombia. One twin from each pair was accidentally given to the wrong mother — a mistake that wasn't discovered for decades. The twins' story is a tragedy, a soap opera, and a science experiment, all rolled into one. It also gives us clues about the role that genes and the environment play in shaping our identities. We talk with psychologist Nancy Segal about her work with twins, and her encounters with these now-famous brothers. For research related to this episode, please visit https://n.pr/2uvpvPe
  • You own your body. So should you be able to sell parts of it? This week, we explore the concept of "repugnant transactions" with the man who coined the term, Nobel Prize- winning economist Al Roth. He says repugnant transactions can range from selling organs to poorly-planned gift exchanges — and what's repugnant in one place and time is often not repugnant in another.
  • Our modern world is saturated with awards. From elementary school classrooms to Hollywood to the hallways of academia, there's no shortage of prizes — and people who covet them. Yet we rarely stop to ask, do they work? We pose that question to economist Bruno Frey, who argues that awards can have a powerful, positive effect on our behavior — but only if they're designed well.
  • What happens when we connect with people whose view of the world is very different from our own? In this month's Radio Replay, we bring you stories about the relationship between diversity, conflict, and creativity. This episode features reporting from our July 2018 podcast, "The Edge Effect," and from one of our 2016 shows, "Tribes and Traitors."