Tallahassee is struggling with affordable housing, according to current officers like Mayor Andrew Gillum and others. And that's affecting the City’s efforts to attract two highly sought-after groups of people: retirees and young professionals.
Tallahassee is working to market itself to retirees and young professionals. A national survey released over the summer shows Baby Boomers are flocking South for their retirement years and Tallahassee was named the top retirement destination. But what attracts retirees may or may not attract young professionals looking to start up careers. So this morning on Perspectives we’ll talk about the city’s efforts in branding itself to appeal to these two different groups and whether it creates some conflicts along the way.