Will Seccombe

Sascha Cordner / WFSU-FM

Since 2009, Florida has seen a steady increase in the number of visitors to the Sunshine State, and has had record tourism numbers. A new study by a non-partisan watchdog group shows Florida may now also be on track to meeting a big milestone: attracting 100 million visitors by 2015.

Will Seccombe is the head of Florida’s tourism agency, Visit Florida. He says there’s no question in his mind that the industry is on a steady upswing—as outlined in a report by Florida TaxWatch.

Florida's Tourism Is Up, Unemployment Is Down

May 17, 2013

Tourism has close to $70 billion in economic impact on the state of Florida and in the last two years, the Sunshine State has broken tourism records. Now, the state’s visitors have hit an all-time high for the first quarter of 2013.

“For the month of April Florida’s unemployment rate has dropped to 7.2 percent which puts us once again, below the national average.”