Deseret Ranch Mega Florida Landowner Shares Panhandle Plans, Down On Citrus By Lynn Hatter • Nov 15, 2016 RCragun / By Rcragun - Own work, CC BY 3.0, https://commons.wikimedia.org/w/index.php?curid=7904193 One of Florida’s largest landowners may reducing its citrus output but it’s planning to keep its North Florida holdings agricultural. From Cowboys To Cul-De-Sacs, Deseret Ranch Exec Discusses Central Florida's Future By Jim Ash • Nov 9, 2016 Erik Jacobsen, President of Deseret Ranch and a key player in Central Florida’s explosive growth, will be a keynote speaker Economic Club of Florida on Thursday.