Tallahassee is working to market itself to retirees and young professionals. A national survey released over the summer shows Baby Boomers are flocking South for their retirement years and Tallahassee was named the top retirement destination. But what attracts retirees may or may not attract young professionals looking to start up careers. So this morning on Perspectives we’ll talk about the city’s efforts in branding itself to appeal to these two different groups and whether it creates some conflicts along the way.
Host: Lynn Hatter
Tallahassee City Commissioner Gil Ziffer
Bailey Vochetzer, President of the Network of Young Professionals
Lori Hartsfield, Executive Director of the Knight Creative Communities Institute
Jon Peck, Ron Sachs Communications