Florida's Health Insurance Marketplace Looks To Open By The New Year

Oct 5, 2012

Florida’s online health insurance market place is now accepting healthcare plans. Florida Health Choices says it’s on-track to open for business by the start of the new year and could begin selling plans sooner than that.

Florida Health Choice was created in 2008 and is a a state-based online market place where small businesses with fewer than 50 employees can shop for health insurance. Unlike insurance exchanges created under the federal healthcare overhaul, there are no minimum benefits, and companies can offer whatever plans they want, as long as they comply with state law.

Florida Health Choices Chief Executive Officer Rose Naff says so far, six companies are planning to offer more than 50 different health and dental plans.

“All 55 of those plans aren’t available in all parts of the state, but there are plans, multiple plans, available in every single county,”  she said.

Those numbers aren’t set in stone. Businesses can’t begin purchasing the plans yet, but they can still browse the website, FloridaHealthChoices.com, is already up and running.